International Motorcycle Show – DALLAS MOTORCYCLE SHOW 2020

Attendee information

The Attendees
IMS is dedicated to driving powersports enthusiasts PLUS new prospects to the shows for our partners and exhibitors. Over the past three years, we have seen 20% increases in new attendees, new riders and young, under 35-year-old, consumers – nuturing a new generating of riders and generating more sales and leads for powersports brands. The IMS attendees are affluent and ready to purchase, engaged with the sport and lifestyle, and influenced by the brands they meet. The top two reasons that enthusiasts attend the shows are to see new 2, 3 and 4-wheel vehicles and to evaluate and purchase aftermarket parts, accessories and gear. 

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